Go 2 Market
Go 2 Market is without doubt one of the most complex areas and under prepared areas of modern business. Often people only consider a small element of the whole subject and think it's complete. The reality is that taking a whole evaluation is like servicing a racing car.
You have to ensure every aspect is working idenpendently and also at optimum level collectively. Are we done now? Far from it, what about our competitors and their strategy, how do we out manouver them?
How about now? Well that was only the first race, we all have gained insights into each other and can adjust our strategy. Of course technology is evolving too, can we leverage that?
Clearly in the business environment there are some fundamental frameworks we can follow - the challenge is building out a thorough understanding of each item.